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Digital marketing covers a wide variety of strategies and methods to promote products, services or brands via the internet. Here are the most effective methods for marketing using digital media:

1. SEO Engine Optimization (SEO): This means that you can improve the performance of your site to increase its ranking for your site on the search results pages (SERPs) for terms pertinent to your website. The aim is to boost the number of natural (non-paid) users to your website.
2. Content Marketing This technique includes the development and distribution of valuable content (e.g. blog posts, infographics, videos or articles) to connect with an audience. It’s about delivering value, rather than marketing directly the product.
3. Social Media Marketing This is the method that involves using different social platform (like Facebook, Twitter, Instagram, LinkedIn, etc.) to advertise products or items. This involves sharing and creating materials, engaging with the public, and creating advertisements which are paid for.
4. Email Marketing It is the process of sending targeted emails or mailers to a set of customers. It’s a fantastic way to keep leads interested, and to communicate with customers, and promote products or services.
5. Pay-per-click advertising (PPC): This is the practice of putting ads on search engines as well as other platforms, and then paying a fee for each time an advertisements are clicked. Google Ads is one of the most popular websites for PPC.
6. Affiliate Marketing Affiliate Marketing is a form of marketing built on performance that allows businesses to pay their affiliates (partners) to drive traffic or sales through advertisements.
7. Influencer Marketing It is the process of working with influential people within your industry or field to promote your product or services. Influencers are dedicated and have a loyal following.
8. videos for marketing It entails creating and sharing videos to promote products, teach people about them or convey the story of the company. Platforms like YouTube and social networks have grown quite popular for video-based marketing.
9. Mobile Marketing It is focused on interfacing with and interacting with users via mobile devices, such as through mobile-optimized websites, apps that allow marketing on mobile devices via SMS, and more.
10. Chatbot Marketing Chatbots engage with users of websites and users on social networks in real time. They offer information, answer questions, and sometimes even helping to facilitate the purchase.
11. Remarketing/Retargeting: This involves targeting users who have previously interacted with your website or content. The idea is to make them feel more connected with them and encourage future actions.
12. Analytics, as well as Data Analysis: Utilizing tools and platforms to track and analyze the effects from your online marketing strategy. This aids in making educated decisions and improving strategies.
13. Customer Relationship Management (CRM): Using CRM software to maintain and manage contacts with your clients. This can include marketing emails as well as segmenting customers and personalizing your communications.
14. UGC: User-generated Content (UGC): Encouraging customers to create and share content connected to your business or product. This can help establish trust and establish credibility.
15. Chat Marketing making use of chat platforms, such as WhatsApp, Facebook Messenger, or other chat applications to communicate with customers, provide support or even facilitate sales.

Remember that the efficacy of these strategies could vary based on the field you’re in, the target customers and goals. It’s usually beneficial to mix these strategies in order to build an efficient digital marketing strategy that is comprehensive.

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